Insurers will often use insurance agents to initially market or underwrite their customers. Agents can be captive, meaning they write only for one company, or independent, meaning that they can issue policies from several companies. The existence and success of companies using insurance agents is likely due to improved and personalized service. Companies also use Broking firms, Banks and other corporate entities (like Self Help Groups, Microfinance Institutions, NGOs, etc.) to market their products.[30]

The cost of insurance is on the rise: the price for auto insurance rose 3.6% between 2011 and 2012, and 3.1% for homeowners and renter’s insurance, according to the Insurance Information Institute. In fact, auto liability insurance premiums alone have been increasing by 2.8% annually for the past three years. This makes choosing the right coverage and provider all the more crucial to save money without sacrificing important aspects of coverage.

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