The life insurance market has shrunk by around 4% over the last ten years. Interestingly, the market shrunk after the recession then grew about 51% between 2010 and 2015, though it has since begun to drop in size again. In 2017, life insurance premiums exceeded the amount spent in four of the past five years, but still came short of levels seen in 2008 and 2015. Check out our graph below to see how the market has fluctuated in the last decade. All numbers in billions.
It’s important to note that every company considers credit very differently, and even among insurers this factor fluctuates by state. For example, NerdWallet’s 2019 car insurance rate analysis indicates that while State Farm charges higher rates for poor credit in many states, it doesn’t seem to do so in Maine. Similar variations are true for many other companies as well.
Idaho is pretty sparsely populated and mainly rural which leads to lower car insurance rates. According to World Atlas, Idaho has the seventh least population density in the country. There are roughly 20 people for every square mile. Wide-open spaces with few people mean fewer cars out on the road and fewer accidents, everything an insurance company loves.

The sticker price, high repair costs and what is under the hood can result in a sky-high premium. The 2019 BMW M760i xDrive, No. 5 on our most expensive list, is a good example. “It's little wonder that the M760i xDrive costs a bundle to insure, it's a small fortune to buy in the first place. The ultra-luxury sedan's six-figure price offers amenities like hot-stone massaging seats, retractable footrests and fragrance-enhanced ventilation — plus a 601-hp, twin-turbocharged V-12 that took just 3.5 seconds to scorch 60 mph,” says Mays.
Vehicles loaded with safety features that tend to be driven by parents or other fairly responsible drivers make up the majority of our least expensive list. “Safety features such as airbags, lane departure, back-up cameras and automatic restraint systems all factor into insurance rates. If these technologies are found to reduce the risk of an accident, it may result in lower premiums for policyholders whose vehicles are equipped with these safety features.” says Michael Barry, spokesperson for the media and public affairs division of the Insurance Information Institute.

Thirty year term life insurance policies will provide you more flexibility but come at a much higher price. However, one of the advantages to a longer policy, such as a 30 year term, is that your premiums remain unchanged even if your health changes over the time period. So if you're underwritten as a healthy 25 year old and find yourself overweight and out of shape at 50, your premiums will remain the same. Your rates will have been locked in based on your physical health when you purchased the policy. You can see below how much more expensive 30 year life insurance policies are than your shorter term policy options:
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