We analyzed premiums for a variety of policies and customer profiles to determine the average cost of life insurance across a number of different policy durations. The largest influencing factors on life insurance rates are the health of the individual being insured and their age. Factors such as whether or not you smoke, and what your height-to-weight ratio are also go a long way towards determining your annual life insurance policy quotes. Individuals that smoke often pay three times the amount that similar non-smokers will have to pay in premiums. Of course, life insurance companies will look at many other factors besides health (such as your occupation and age) but factors common in pricing other insurance products, like state of residence, are often not contributing factors.
It’s important to note that every company considers credit very differently, and even among insurers this factor fluctuates by state. For example, NerdWallet’s 2019 car insurance rate analysis indicates that while State Farm charges higher rates for poor credit in many states, it doesn’t seem to do so in Maine. Similar variations are true for many other companies as well.
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